Humans Pull Rank

Think vertical. Subject-specific, vertical niches are where the Internet community is shifting to fulfill their more targeted, intelligent demands.

A new business model has just appeared on the horizon, presenting a symbiotic relationship between high-tech and human interaction.

In this new mode, offline advertisers won’t have to jump right into self-service search products, nor will they have to hire new IT staff to make it happen. They will become participants in a new breed of professionally managed search engines.

Ad Shapers, Inc. is new breed of marketing company that stimulates existing site search functions by layering “paid search” technology onto stagnant traditional search.

Ad Shapers, Inc. will deliver this revolutionary service through its network of “Ad Shapers” – professional individuals and businesses – who license a search engine from the company, then place that search engine on a web site for free.

The Ad Shaper then offers to sell paid placement links in the site’s search engine and shares the revenue with the web site. In this model, it’s not a team of salespeople, but rather a dedicated Ad Shaper who will approach the tech and the non-tech business, whether local, regional, market-specific, and sell them search result advertising.

In this model, everyone wins. Management of the search function is the responsibility of the Ad Shaper. Relationships can be built. True concern for ad performance will be shown to businesses. The web site profits from the experience yet their site visitors benefit too by having a search manager rank informational results more precisely.

So, while other businesses find ROI diminishing with the paid search groundbreakers, vertical search advertisers will see their return skyrocket when humans pull rank and rise above the limited intelligence of algorithms. Join the ranks – and see how human-assisted ranking can change your ideas about advertising success.

• Potential Ad Shapers – find out more
• Web sites who want to manage their own search engine – find out more
• Web sites who want their search engine managed by an Ad Shaper – find out more