Attracting Curious Prospects with Keyword Advertising

Thanks to giants like AOL and Google, the world is being programmed to type in specific keywords to locate specific information. And it's working.

TV shows and cable stations are plugging their web sites during broadcasts to drive more traffic to their sites and effectively capture loyal fans of their brand offline and online. The plug goes something like this: "For more information, type in AOL keyword: E!"

Never before, though, have marketers had the ability to use this Web-directed technology on any channel. Keyword advertising is a curiosity motivator to direct users to websites and actually provide the up-to-the-minute content users are looking for.

The methodology works like this - instead of pushing customers to your site and bombarding them with all the information your company has to offer, why not channel them to a specific topic, offer, product or service that answers an immediate curiosity?

Changes to a campaign are simple. Take for instance, a magazine ad: four simple words, printed after your URL is all it takes to get their attention: "type in keyword: _____". TV commercials, radio advertisements, speaking engagements, flyers, business cards...any kind of marketing promotion can benefit from keyword-driven promotion.

It's a dynamic way to market cross-channel without the "been there, done that" syndrome over-stimulated consumers get. It entices them to go to the web site and type in that time-sensitive keyword. They immediately see what's new. They are motivated to take advantage of that "spring fling" travel promotion, introductory special or innovative technology development, to view the latest news, sign up for a free newsletter or just to get excited about what´s new.

It's all possible with keyword advertising. The potential return for marketers utilizing this technology is powerful.

Find out how Vortaloptics can help you start a keyword advertising campaign.