The Buzz

Read anything good this summer? We have. The summer’s e-news has been flush with articles, statistics and notable quotes about search. Here's the abbreviated version of some of the most notable recent quotes and stats.

• “At the risk of stating the obvious, search is hot. Just as important, paid search's impact reaches way beyond its dollar volume. The players, the tactics and the technologies of search are the focal point of critical digital marketing trends like dynamic pricing and contextual advertising." Gary Stein, Jupiter Research analyst, “Search Engine Show to Highlight Industry Changes”

• "Looking back, it is interesting to note that the search field has become the de-facto killer application of the Internet. For a time, I thought that e-mail might be classified similarly, but, with the flow of ad dollars to paid search, it appears that search is in fact the killer application at this writing.” Alan Meckler of Internet.com, “Search Is King”

• "As a form of direct-response advertising, search is clearly leading the pack." Ted Meisel, Overture Services' chief executive, “Jupiter: Search Powers Online Ad Revival”

• "The pronounced and permanent shift to the Internet makes online advertising far more fixture than fad.” David Hallerman, eMarketer Senior Analyst, “Net Users Spend 7.6 Hours per Week Online”

• "Jupiter believes the paid search model succeeds precisely because consumers find relevant listings, advertisers only pay for qualified traffic, and the interests of the publisher are allied with both of those constituencies." Jupiter Media Metrix.

• "Seventy six percent of marketing executives that used search engine marketing rate it as more successful than banner-style advertising and 64 percent plan on increasing their spending." Gary Stein, Jupiter Research analyst.

• "Search is the single greatest opportunity to learn from - and influence - customer behavior." Matthew Berk, Jupiter Research senior analyst.