November 2004, Volume 2 Issue 11
SEARCH ENGINES: MEASURING RESULTS

Predictable Behavior
Behavioral targeting and search seem to share common roots. Both help marketers learn from user patterns and deliver more relevant messages. Search’s success makes behavioral targeting seem a natural foray into more intimate knowledge of the consumer buying cycle. Will it be the next “search?” What can you learn from the excitement over both technologies?

Benefit from the latest user behavior technologies.

October 2004, Volume 2 Issue 10
SEARCH ENGINES: MEASURING RESULTS

Best Practices in Consumer-Focused Search
What makes Drugstore.com and other top online retail sites best-in-class? Is it big-bucks branding campaigns that lull us into spending submission? What about glossier products, more compelling design or proprietary software that are unattainable for the online-budget challenged? Or could it mainly be well-executed search strategies, that when studied, can benefit even the smallest online business?

Search is the first feature consumers look for at a site.

September 2004, Volume 2 Issue 9
SEARCH ENGINES: MEASURING RESULTS

Smooth On-Site Search Engine Operations
As you add a search engine to your site, you'll need to plan for its success by placing it in the right location, providing clear instructions for its use, and preparing your content for a productive search.

Place your search engine where it will be easy to find.

August 2004, Volume 2 Issue 8
SEARCH ENGINES: MEASURING RESULTS

Knowledge-Sharing via Search
As the second most populuar online activity, search is our universal method for gathering information and forming opinions. Therefore, what your business presents to the world through search results deserves a thorough strategy. With the newest methods, you can leverage your company's bank of knowledge via search results and vastly improve your site's value for its visitors.

Consider the fact that search is the second most popular online activity.

July 2004, Volume 2 Issue 7
SEARCH ENGINES: MEASURING RESULTS

Protect Your Site from Brand-Negative Search Part 3: Avoid the Pitfalls of General Search
Simply adding search capability to your site is no guarantee of success. A common mistake is to rely on general search engines which combine Web and site search to enhance the user experience and generate revenue. Yet, general search technology simply doesn’t have the ability to filter results sufficiently to meet the high demand for relevancy on special interest Web sites. Avoid the pitfalls of general search by using these four criteria for brand-building search.

29 percent of all online ad spending in 2003 went to search engines, compared with 8 percent in 2002.

June 2004, Volume 2 Issue 6
SEARCH ENGINES: MEASURING RESULTS

Business Professionals Seek Better, Faster (and Cheaper) Answers
Business executives need the right intelligence to make good decisions. The Internet is imperative to finding the answers they need. But a new survey verifies that 71% are frustrated by the results. Poor search cost businesses $31 billion in 2003. No longer is irrelevant search just a consumer frustration, it’s a business concern as well – and a very expensive one at that. Is there a solution?