May 2003, Volume 1 Issue 6
SEARCH ENGINES: MEASURING RESULTS

Search Engines: Mission Critical for the E-Business
Search obsession grows daily, with 85% of Internet users regularly access search engines for information on specific topics.

Spiders, Crawlers and the Tangled Web
With all the talk about search engines and relevancy, there's little information on how search engines obtain and rank all their data.

There are 280 million searches conducted per day in the U.S.

April 2003, Volume 1 Issue 5
SEARCH ENGINES: MEASURING RESULTS

Attracting Curious Prospects with Keyword Advertising
Thanks to giants like AOL and Google, the world is being programmed to type in specific keywords to locate specific information. And it's working.

Trends: The Upward Movement of the Web
The Internet continues to grow at a rate of 7 million pages per day, and is currently home to 2.1 billion documents, according to Cyveillance.

The Internet continues to grow at a rate of 7 million pages per day.

March 2003, Volume 1 Issue 4
SEARCH ENGINES: MEASURING RESULTS

Paid Search - Is It For You?
The case for Internet ad spending is mounting. Proponents state that online advertising works and that target audiences are online.

Change in Season, Change in Habits
Spring’s here. Change is in the air. This time of rejuvenation presents a departure from our winter ways, personally and professionally.

Tax Relief

Forrester Research projects that fifty-seven percent of all online advertisement spending will flow from portal deals to vertical sites and affiliate networks by 2004.

February 2003, Volume 1 Issue 3
SPECIAL EDITION: TRENDS 2003

Over the slump and through the downturn…
to online marketing we go
The case for Internet ad spending is mounting. Proponents state that online advertising works and that target audiences are online.

Outsourcing - Stay Focused, Get Ahead
Want to propel your company beyond the competition? 2003 is the year to think out of the box - the software box.

Ask the Expert: Justin's Features and Benefits Forum

Q. How are changes made to search results?
A. Answer

Worldwide, online marketing is expected to rise 11.7% in the top five global markets this year, according to a new survey
(London Business School).

January 2003, Volume 1 Issue 2
SEARCH ENGINES: MEASURING RESULTS

Relevancy: Wanted
So much information, so little time. Your visitors arrive busy and exhausted. The average American sees as many as 3,000 advertising messages each day.

Relevant Search = Time-Saving Coupon
Discounts and incentives motivate users to take action. But promotional costs can put the squeeze on corporate profit margins.

Ask the Expert: Tym's Tech Center

Q. Do the Vortaloptics products support pictures within search results?
A. Answer

Poorly organized search results are users’ biggest complaint (Vividence study, “Tangled Web 2001”).

December 2002, Volume 1 Issue 1
SEARCH ENGINES: MEASURING RESULTS

What's search got to do with anything?
How important is a search engine to your site? For starters, it is the first feature that users look for at a web site.

Why are organizations using vertical search engines?
Portal popularity is waning. Today's Internet users are seeking topic-specific sites to satiate their targeted curiosities.

Portals are out. Vertical sites are in.
A new breed of technology helps verticals do more.