May 2004, Volume 2 Issue 5
SEARCH ENGINES: MEASURING RESULTS

Local Search: Big Opportunity for Small and Medium-Size Businesses
Each month, approximately 200 million Internet users are conducting searches with local keyword modifiers. Even if your business does not sell products or services online, local search advertising can positively impact your sales and brand awareness.

WeAreNetwork.com is putting local salespeople in the communities it serves.

April 2004, Volume 2 Issue 4
SEARCH ENGINES: MEASURING RESULTS

Protect Your Brand: Control Your Contextual Ads
Think allowing contextual ads on your site will help you win revenues? You might want to think again. A first-hand look at how a major retailer’s well-meaning sponsored link service was working against them and working for a competitor.

Supplying easy links to direct competitors carrying the same product for a competitive price is not good business.

March 2004, Volume 2 Issue 3
SEARCH ENGINES: MEASURING RESULTS

Humans Pull Rank
How can the non-tech business open communication with their growing wired market and prove significant ROI without dumping ad dollars into what to them is a previously untested medium?

No Article matches for “College Football” on SI.com

February 2004, Volume 2 Issue 2
SEARCH ENGINES: MEASURING RESULTS

Vortaloptics Files its Second Patent
Just last week, Vortaloptics filed its second patent with various patent offices worldwide. This newest round of technology further establishes Vortaloptics as a leader in the site search industry and offers sites something no other company can: a controllable paid search feature.

With 40% of the US population online and an increasing number of local advertisers looking for simple, targeted online outlets, there’s never been a better time to turn on to search.

January 2004, Volume 2 Issue 1
SEARCH ENGINES: MEASURING RESULTS

2003: The Year in Review
This time of year, many folks are predicting what the year ahead will bring. Instead, we’re recapping some of last year’s search highlights. 2003’s developments are already paving the way for this year's sure wins. Utilize the best new technology and services to make 2004 a historically profitable year of your own

64% of US marketers think local sponsored search advertising offers better return on investment than other media. (comScore Networks)

December 2003, Volume 1 Issue 13
SEARCH ENGINES: MEASURING RESULTS

Just a Little Human Touch
Has the influx of personalization technology got you dreaming about elated visitors, who can't buy enough to show their appreciation? Wake up and start a new dream for the new year. Experts say personalization technology costs retailers big dollars to implement and its ROI is questionable. There's an alternative: we're talking simple, cost-effective and very bottom line friendly. Sorry - bells and whistles not included in this very actionable plan but ROI is.