November 2003, Volume 1 Issue 12
SEARCH ENGINES: MEASURING RESULTS

Get Sticky
Search is helping corporate giants such as Dell and IBM make their sites stickier for their users and more profitable for their enterprises. There are several components that are imperative to reach the same kind of success these companies are experiencing.

Adding a human touch to strictly algorithmic search results can significantly improve revenue.

October 2003, Volume 1 Issue 11
SEARCH ENGINES: MEASURING RESULTS

Harvest the Low-Hanging Fruit with the Right Tools
Expert researchers, such as Jupiter Research, are trying to turn marketers’ attention back to the basics of retaining loyal customers: good site search and navigation.

That’s 28,900 pieces of low-hanging fruit – your would-be customers – that your company won’t harvest due to ineffective site search.

September 2003, Volume 1 Issue 10
SEARCH ENGINES: MEASURING RESULTS

Humans Pull Rank
How can the non-tech business open communication with their growing wired market and prove significant ROI without dumping ad dollars into what to them is a previously untested medium?

A new business model has just appeared on the horizon, presenting a symbiotic relationship between high-tech and human interaction.

August 2003, Volume 1 Issue 9
SEARCH ENGINES: MEASURING RESULTS

Online Advertising Recovering, Thanks to Search
"Search is definitely driving a near-term online advertising recovery," said David Card, Jupiter Research's vice president and research director. "Search's impact is monstrous."

The Buzz
The summer’s e-news has been flush with articles, statistics and notable quotes about search. This article highlights some of the most notable quotes and figures from recent search news.

The paid search market has grown 48% this year and is expected to pull in $1.6 billion by year’s end, according to Jupiter Research.

July 2003, Volume 1 Issue 8
SEARCH ENGINES: MEASURING RESULTS

Special Announcement: The Ad Shaper Professional Service Program
A revolution is poised to hit the search industry and it
will create significant new revenue for web sites and
web-oriented entrepreneurs.

Shaping the Search Landscape
More is not always better, especially when it comes to search results. The search landscape is striving to shed its bloat and is itself searching for a better way to retrieve best matches to user inquiries

In this model, an Ad Shaper determines 20 keywords and sells 10 links for each keyword at a flat rate of $100 per month.

June 2003, Volume 1 Issue 7
SEARCH ENGINES: MEASURING RESULTS

Ask For It In Three Words or Less
What if you had a vast resource of data at your fingertips 24/7 yet you had to communicate your hopes, needs and desires in just two to three words.

Search is in Season
Search is a cash crop. Piper Jaffray predicts search to generate $2.1 billion this year alone. New hybrids on existing varieties are yielding rewards.

The average length of a search phrase on major Web-wide engines is 2.3 keywords (Jupiter Research).