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B2B and B2C In a recent study, it was found that e-commerce sites
offered the worst search result relevance among corporate, government,
and media sites. Your company's customers are far too valuable to lose
over poorly organized search results. • Increase profits by helping users find more of what they're looking for and more of what you sell • Satisfy customers by providing a search feature that meets users' needs • Learn what users search for and shape results accordingly:
• Improve branding through a consistently positive user experience • Include keyword advertising in marketing campaigns such as email, online promotion, newsletters, print, radio, and TV ads • Filter results: automatically delete old offers, exclude discontinued items • Promote partners and affiliates for improved profits, relationships, and user satisfaction • Become a vertical portal by including outside sites with relevant content for your market •
Statistics support promotional and growth opportunities |
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