Get More from Search - Trends in Search & Social Media

iProspect and Jupiter Research just launched a report about user reactions to search results. Increasingly, users click on a link on the first page of results – 62% – up from 48 percent four years ago. A full 90% of searchers click on a link in the first three pages of results. While it has been surmised that the Internet community is becoming more impatient, we would postulate that adeptness at deciphering relevant results is more likely. It’s not that we’re less patient for the right answer, it’s that we’re better able pinpoint relevant results, or, refine our queries and/or change search engines when met with irrelevant results. We’re a community after fast answers and connections, and the more we engage with search, the better we become at procuring those answers, right here and now.

Take away: Continue to improve your organic SEO so that you’re in the first three pages for your top keywords.