U.S. Retailers Spend More on Search
SearchIgnite reports a 33% increase in retailer’s ad spending over last year illustrates that retailers are likely pouring more dollars into search campaigns which can be monitored and tweaked in real-time.
Roger Barnette, president of SearchIgnite notes: “Advertisers are shifting more dollars to paid search and digital media. Retailers want media they can buy on a performance bases to track and measure.”
Despite a decline in overall consumer spending, people are steadily purchasing goods over the Internet. Observationally, retailers are offering more incentives earlier in the season than is typical, likely incentivizing consumers to go ahead and make necessary and discretionary purchases.
Post by David Gosse.