Online advertising data offers some light in the current economic do. Third quarter figures reveal an 11 percent increase over 2007, coming in at $5.9 billion, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). The first nine months of revenues set a new record, climbing 14% over the same period last year. This data not only shows that Internet advertising has continuing to grow as predicted, it reveals that its becoming a haven for ad dollars in the downturn. Continually hailed as the most cost-effective and measurable method of reach customers, online shines while other ad outlets fade.