Tough economic times bring more ad dollars online
Bucking the declining trend brought on by the economic decline, online advertising spending is anticipated to exceed 10% growth in 2010, reaching over $25 billion as reported in eMarketer’s new report, “US Ad Spending: How Big is the Bounceback?”
The reason? The measurability of online ads, particularly search, makes online advertising more attractive than traditional media. Indeed, the economic downturn is actually accelerating the shift of traditional ad budgets to the Internet.
Strong search spending, online video advertising and banner ads underpin the growth. Social media spending is also contributing, with marketers engaging in Twitter, Facebook, blogs, viral campaigns and word-of-mouth while improving their own websites and microsites.
Other ad segments are seeing declines but with Internet advertising being hailed a “sure thing” by more marketers, online’s growth is a refreshingly positive trend in this economy.