Got Internet? Then It Is Probably Your Most-Used Medium
A new global survey from TNS called “Digital Life” reveals that the Internet is the top medium for people around the world with internet access. 61% of internet users use the internet every day, while TV is used by 54%, radio by 35% and 32% read newspapers daily.
Nearly 30% of the world’s population has access to the Internet and mobile subscribers equate into about 2/3 of the world’s inhabitants and an increasing number are mobile data subscribers. Internet penetration is rapidly increasing in the developing world and its users are actually more inclined to use the internet than nations with high internet and mobile penetration rates.
Social networks are popular worldwide and mobile promises to attract more users who will log more hours than ever before. One-third of U.S. online consumers plan to use social networking sites more this year via their mobile phones.
Tim Berners-Lee, the inventor of the Internet, was recently quoted as saying that his hope is that everyone in the world should be a given a low-bandwidth connection “by default.” Others think that it should be a universal human right.
Time will tell but worldwide connectivity will likely be achieved by mobile. Analysts posit that new internet connections will likely be produced by the 4 billion mobile users worldwide compared to the 1 billion PC users. The Mobile web is dubbed the “next major computing cycle” with developing nations leapfrogging desktop Internet usage and heading straight for the mobile web.
Post by Jennifer Gosse.