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Las Vegas is generally known as the city of entertainment and as such, the majority of local businesses service the hospitality industry.  However, there are a few dynamics underfoot that are aspiring to augment the business landscape with tech innovation.

From June 24-26th, the first ever Startup Weekend was hosted in downtown Las Vegas.  Startup Weekends take place around the world and aim to build communities and start companies. The super-packed 54 hour event focuses on building web or mobile applications that could be viable businesses.

While this was my first Startup Weekend, seasoned attendees and sponsors were overheard as saying that it was one of the best they’ve attended. Contributing to the success was the sponsorship of local mega-success Zappos, other Vegas business support and collaborative team dynamics. Oh, and did I mention the panel of judges? Lending heavyweight credibility to the event were: Tony Hseih (CEO of Zappos), Kevin Rose (founder of Digg.com and CEO/Founder of Milk, among others and former Las Vegan), Tom Anderson (Co-Founder of MySpace), Ryan Carson (Founder of ThinkVitamin and Carsonified Events) and Josh Reich (CEO of Bank Simple).

Fourteen teams labored for two days in pursuit of startup-dom: brainstorming, planning, coding, branding, market researching and PowerPointing their five-minute final presentations for judges. I was reticent about how much could really be accomplished in a weekend but as enthused teams shared their brainchilds with the audience, I became a Startup Weekend believer.   Sure, teams were competing but what really became apparent was the power of passion, collaboration and a supportive community. Not every team was comprised of Vegas locals but it was the local community itself that produced and supported the event, giving every attendee and sponsor the platform to collaborate on something with long-term viability.

A few highlights from the presentations include second place finisher IOTW (I Am On the Way), a mobile app for volunteer firefighters, claiming to reduce response times by minutes and ultimately, save lives. ClippPR, the first place team, produced a PR clippings organizer that is already in beta. Rumgr is a virtual garage sale app built by Zappos employees (including event organizer Dylan Bathurst) and heralded with the crowd favorite and “most likely to continue” designation. Sojo, an online journal, lets you gather your life experiences into stories with the help of others with whom you’ve shared experiences.

During the weekend and in the spirit of startups, our company alpha released a software project to a very receptive welcome. With the majority of attendees signing up, we’re getting productive feedback from the crowd and keeping in touch with this freshly invigorated group.

All this innovation reminds me of the energy I witnessed in Vegas over a decade ago when the dot-com boom had infiltrated the Valley. Myriad startups were enjoying the cash conveyor from Silicon Valley into Vegas, a.k.a. Silicon Oasis at the time. Our company, Vortaloptics, was a startup in 2000, but we were here for the connectivity. Our vertical search solutions needed reliability, speed and cost-effective data hosting and fledgling Switch Communications fit the bill. Switch (SuperNAP) is now one of the premier tier-4 data center facilities in the world.

While the vast majority of the dot-com boom startups went bust, companies Switch and 2004 transplant Zappos, are thriving. There is a viable foundation in Vegas for new ventures. The city needs more economic diversification apart from entertainment and tech provides real promise. We recently learned of a couple of business incubators that are in the works for the near-term. This and other developments could provide a platform for local entrepreneurs to build upon existing infrastructure, established corporate support and an eager talent base to become a true Tech Oasis.

So while Vegas was built on the competitive notion of gaming, Startup Weekend demonstrated that collaboration and community can produce a diffusely productive result that can diversify the Valley’s economy. Hopefully it’s a sign of things to come for a #winning Vegas tech community.  Like anything worth pursuing, we’ll have to work diligently and as we learned from Startup Weekend, we’ll need to work as a team.

Thanks to the event organizers for making this inaugural event a launching pad for #VegasTech!

Most local merchants are strapped for cash, time and human resources so their marketing outlets have to give immediate results and be simple and inexpensive to administer. That’s why small and local businesses are rushing toward social media outlets like Facebook, Twitter and blogs to promote themselves. Facebook has gained the most popularity, with 70% using the social network (up from 50% one year ago) according to the Merchant Confidence Index survey by MerchantCircle.

Consumers are also flocking to connect with SMBs on Facebook, making the site one of the most effective marketing tools, right behind Google search. Social, search and email are rated as the three most effective outlets for small businesses, also helping their small budgets stretch further. More than 50% of local businesses spend less than $2,500 annually on marketing with few planning to allocate more funds in 2011.

Mobile marketing is yet an enigma for almost 75% of merchants and daily deals have only been adopted by 11%. While consumers seem to be trigger happy for local deals, merchants are less eager with negative or mixed results experienced by many businesses.

Of the $26 billion online advertising market, small businesses account for about half that revenue, with big brands matching their spend. Google’s bottom line has benefitted significantly in the last ten years from the large SMB base buying its search advertising. Facebook has similarly been boosted from this group and now Twitter is honing in on SMBs as well. Twitter’s promoted ad product is being used by about 100 small business advertisers. That’s not bad considering there are 125 big brands using the ad service, according to the Wall Street Journal. Twitter’s relatively low cost and unique targeting and placement make it a generally better ROI than Facebook or Google.

It’s important to remember that connecting with your customers is the driver for social media. There is a different decision cycle for someone “liking” your Facebook page vs. a clickthrough from organic search results for a long-tail phrase. Even though resources are minimal, small businesses should tailor their messaging, landing pages and calls-to-action based on the outlet and their customer’s behavioral trends.

I remember taking a word processing class in high school. It was nearly useless but it was a step up from the typing class that had us practicing our keystrokes on typewriters. The computer lab didn’t get much love outside of the handful of students geeky enough to take “computers.” At home though, my dad was an early adopter of the PC. That inelegant tower and clunky monitor saw lots of action, particularly by my middle school age brothers who assimilated the world of computer gaming like I took to typing onscreen. They were on the cusp of two generations: one that had to adapt to changes in technology (Gen X) and one were technology has always existed (Gen Y/Millenials).

While Baby Boomers and Gen Xer’s tend to be somewhat confined by brand loyalty, Gen Yers have grown up in a marketing-saturated, information-overloaded, technology-ubiquitous world. Since Millenials are now said to be the dominant generation, surpassing Boomers, understanding the world-as-they-know-it will help you reach them in a relevant way.

1. Mobile phones have always existed. Texting is king with teens. Thus, choosing the right phone is more about enabling a better texting experience rather than selecting one with the most bells and whistles.

2. Unified brand experiences across devices matter. Music and computers have always been portable for Millenials. Rather than the cumbersome PC towers I started out with, the first computer for teens was probably a laptop. Portable music has always been accessible through MP3 devices like the iPod. As such, teens have no reference point for why there should be different brand experiences for various devices – they want and expect seamless interaction no matter what device they’re using.

3. It’s the benefits, not the brand. Teens expect your brand to be online and to be everywhere they are. Maybe it’s novel to you that your brand has just launched a Facebook fan page but don’t tout the medium, proclaim the benefits. That’s what teens are looking for – and count the rest of us in for benefit-driven marketing too.

4. Empowered consumerism is the norm. Millenials are savvy researchers, prolific sharers and have high standards in customer service. Millenials research their tech purchases; 86% look in multiple online stores before selecting a product or service (“8095” survey, October 2010, Edelman).  But 8 in 10 will also take action on behalf of brands they trust, such as joining communities, posting reviews and sharing brand experiences with others.

5. Connecting online with social good causes is a form of self-expression. Millenials have witnessed 9/11, the Great Recession and a general decline in corporate moral standards. They want change and they want to know that the brands they patronize care about social initiatives. How you do what you do may be as important as what you produce.  To stay relevant, think about the value that your brand offers the world and express your contribution to the greater good within your online social communities.

6. Technology is ever-evolving but it still needs to serve them not their egos. While they’ll adapt to new technology faster than any other generation, they’re not as brand or feature-hungry as other age groups. They’ll upgrade if the experience is significantly improved, but won’t shell out just because everyone’s tweet-bragging about their new tech acquisition.

A new global survey from TNS called “Digital Life” reveals that the Internet is the top medium for people around the world with internet access. 61% of internet users use the internet every day, while TV is used by 54%, radio by 35% and 32% read newspapers daily.

Nearly 30% of the world’s population has access to the Internet and mobile subscribers equate into about 2/3 of the world’s inhabitants and an increasing number are mobile data subscribers. Internet penetration is rapidly increasing in the developing world and its users are actually more inclined to use the internet than nations with high internet and mobile penetration rates.

Social networks are popular worldwide and mobile promises to attract more users who will log more hours than ever before. One-third of U.S. online consumers plan to use social networking sites more this year via their mobile phones.
Tim Berners-Lee, the inventor of the Internet, was recently quoted as saying that his hope is that everyone in the world should be a given a low-bandwidth connection “by default.” Others think that it should be a universal human right.

Time will tell but worldwide connectivity will likely be achieved by mobile. Analysts posit that new internet connections will likely be produced by the 4 billion mobile users worldwide compared to the 1 billion PC users. The Mobile web is dubbed the “next major computing cycle” with developing nations leapfrogging desktop Internet usage and heading straight for the mobile web.