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	<title>Get More from Search</title>
	<link>http://www.vortaloptics.com/blog</link>
	<description>- Trends in Search &#38; Social Media</description>
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		<title>Is Vegas aiming to become a Tech Oasis?</title>
		<description><![CDATA[Sure, teams were competing but what really became apparent was the power of passion, collaboration and a supportive community. ]]></description>
		<link>http://www.vortaloptics.com/blog/2011/07/is-vegas-aiming-to-become-a-tech-oasis/</link>
			</item>
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		<title>SMBs &#8220;Like&#8221; Social Media</title>
		<description><![CDATA[Most local merchants are strapped for cash, time and human resources so their marketing outlets have to give immediate results and be simple and inexpensive to administer. That&#8217;s why small and local businesses are rushing toward social media outlets like Facebook, Twitter and blogs to promote themselves. Facebook has gained the most popularity, with 70% [...]]]></description>
		<link>http://www.vortaloptics.com/blog/2011/04/smbs-like-social-media/</link>
			</item>
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		<title>Local Media: Build Your Future Around the Consumer Experience</title>
		<description><![CDATA[Consumers want more: cable, internet, website and app subscriptions and mobile access. And local media companies would love to acquire more of that &#8220;more&#8221; but most are failing to do so. Why? Many companies view the internet as a means to promote their existing products, e.g. newspapers, TV and radio; they define their business model [...]]]></description>
		<link>http://www.vortaloptics.com/blog/2011/02/local-media-and-the-consumer-experience/</link>
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		<title>The Next Gen: I Can Haz Technology, But Life Skills, Not So Much</title>
		<description><![CDATA[Life will be interesting and diverse for the next generation of kids as they grow up in our connected, global society &#8211; that is, if a balance between technology agility and life skills can be achieved. After all, what will life be like for a generation where more children know how to play a computer [...]]]></description>
		<link>http://www.vortaloptics.com/blog/2011/01/i-can-haz-technology-life-skills-not-so-much/</link>
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		<title>Planned Disconnect: the Disciplined Technophile</title>
		<description><![CDATA[I&#8217;m a Gen X-er and I spend most of my days and some of my evenings on my computer. My job is in technology so I have to live online most of the time. I also have an iPhone and carry it with me so I can stay connected wherever I go. But I&#8217;m not [...]]]></description>
		<link>http://www.vortaloptics.com/blog/2011/01/the-disciplined-technophile/</link>
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		<title>Reaching Gen Y &#8211; the first technology-ubiquitous generation</title>
		<description><![CDATA[I remember taking a word processing class in high school. It was nearly useless but it was a step up from the typing class that had us practicing our keystrokes on typewriters. The computer lab didn&#8217;t get much love outside of the handful of students geeky enough to take &#8220;computers.&#8221; At home though, my dad [...]]]></description>
		<link>http://www.vortaloptics.com/blog/2010/12/reaching-gen-y-technology-generation/</link>
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