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Local search directories are quickly becoming the destination of choice for Internet users seeking local businesses with an online presence. In fact, 70% of US adults utilize the Internet to find and research products and services available locally (Kelsey Group and conStat). The reason? The vast majority are finding better sales and discounts offered online than from offline retail stores and catalogs. (BizRate Research study). Even still, local search is in its infancy of growth. It is estimated that 25 to 50 percent of all online searches are local in nature (Borrell Associates) Yet, a mere 15 percent of local ad budgets are allocated to online efforts, estimates Kelsey Group. The major engines are quick to release functionality updates to their local search tools, but the actual results still leave users wanting for more small business entries, fewer chain results and better functionality. There is tremendous potential for local search portals and online local advertising outlets to profit from the consumer shift. Despite the opportunity, there has been a lag in bringing small business ad budgets online due to the education curve and complex bidding systems typically associated with search advertising. But with a 45% increase expected this year in local search advertising, and research showing small businesses are looking for the best methods for online advertising, the growth cycle is quickly picking up speed. To reduce the education cycle and encourage small business involvement, our solution melds traditional advertising benefits like personal relationships and flat-fee advertising with the keys of search advertising – a targeted, responsive audience and intuitive technology. Vortaloptics’ Local Search Solution is a local business resource that is that trusted (your site), relevant (for your visitors), easy to use (for advertisers) and inherently profitable (contextual affiliate banners and paid advertising you control).We can build your local search solution from scratch, or by culling your own content, partners and resources. There is a dearth of really usable, truly relevant and very personal local search portals. Contact us to discuss if a local search portal is right for your site. |
