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Read anything good this summer? We have. The summer’s e-news
has been flush with articles, statistics and notable quotes about search.
Here's the abbreviated version of some of the most notable recent quotes
and stats.
- “At the risk of stating the obvious, search is hot. Just as important,
paid search's impact reaches way beyond its dollar volume.
The players, the tactics and the technologies of search are the focal point
of critical
digital marketing trends like dynamic pricing and contextual
advertising." Gary
Stein, Jupiter Research analyst, “Search Engine Show to Highlight Industry Changes"
- "Looking back, it is interesting to note that the search field
has become the de-facto killer application of the Internet.
For a time, I thought that e-mail might be classified similarly, but,
with
the flow of ad dollars to paid search, it appears that search
is in fact the killer application at this writing.” Alan Meckler
of Internet.com, “Search Is King"
- "As a form of direct-response advertising, search is clearly
leading the pack. " Ted
Meisel, Overture Services' chief executive, “Jupiter:
Search Powers Online Ad Revival"
- "The pronounced and permanent shift to the Internet makes online
advertising far more fixture than fad.” David Hallerman, eMarketer
Senior Analyst, “Net Users Spend 7.6 Hours per Week Online”
- "Jupiter believes the paid search model succeeds precisely
because consumers find relevant listings, advertisers only pay for
qualified traffic, and the interests of the publisher are allied with
both of those constituencies. " Jupiter Media Metrix.
- "Seventy six percent of marketing executives that used search
engine marketing rate it as more successful than banner-style advertising
and 64 percent plan on increasing their spending." Gary Stein,
Jupiter Research analyst.
- "Search is the single greatest opportunity to learn
from - and influence - customer behavior." Matthew Berk,
Jupiter Research senior analyst.
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