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While the Web search giants battle it out, Vortaloptics steadily plods along in the site search arena. Just last week, Vortaloptics filed its second search-related patent: “Method, Device and Software for Querying and Presenting Search Results. ”

Our first patent distinguished us from other search technologies in our unique database and ranking structure. Bottom line: Users of our software can control the ranking of their results at will through a propriety ranking system.

The second patent builds on this ranking system to create a very powerful ROI component: paid search run and controlled by individual Web sites. With Vortaloptics, our clients own a license to our paid search component and hence retain 100% of advertising revenues and control what advertisers will be given the privilege of paid inclusion.

Controlling inclusion in search results is more important to your brand and revenues than you may realize. For instance, just last week, a wine atlas page at Amazon housed a “Sponsored Link” section (paid results from Google) that featured a link to the very same book at Barnes & Noble – Amazon’s direct competitor! This kind of brand-negligence isn’t necessary. Vortaloptics solves this increasing problem as more sites clamor to host Google’s “contextual results” for the sheer profit of it. But is sending users to competitors worth the cash? We don’t think so. (For another intriguing example, download our latest free white paper, “Search that Delivers Profit.”)

While paid search is heralded as the “killer application” of the Internet, the above example illustrates its deficiencies – at least when including paid search feeds from Web search players. With Vortaloptics’ newest release, you can benefit from the increased traffic and revenue paid search offers while controlling content and positioning. No more competitor listings, you keep the ad revenues and you can still give your users the most relevant results. Making money from your site has never been easier with flexible paid inclusion options, advertiser database, a billing manager and multiple database manipulation controls.

Why wait to profit? Even if you already have search, Vortaloptics can layer over your existing search function. With 40% of the US population online and an increasing number of local advertisers looking for simple, targeted online outlets, there’s never been a better time to turn on to search.

If you would like to install paid search but don’t want to manage it, we will assign a professional Search Manager to your site – for free. The Search Manager will sell the ads, manage the paid placements, generate search reports and share the ad revenues with you.

We encourage you to contact us to demo the newest release soon. The sooner you do, the sooner we can start to build a custom search engine that will significantly increase your business profits.