May 2005, Volume 3 Issue 5
SEARCH ENGINES: MEASURING RESULTS

Predictable Behavior
Search is now regarded as essential. No longer just the Internet darling, search has reached a maturity that resonates warmly with users and businesses alike. With experts opinions touting it as the most effective marketing method for all businesses, users adopting it in their purchase cycles, Fortune 500s including it in their marketing budgets, and our neighbors finally understanding what we do for a living, it's clear that search is now a household name.

Search has become a household name.

April 2005, Volume 3 Issue 4
SEARCH ENGINES: MEASURING RESULTS

The Verticalization of Search
Now the “hottest topic in the search business,” and one that has even Silicon Valley buzzing again, vertical search is finally receiving the attention it deserves. HitWise recently released its findings that searchers are beginning their online journeys at major search engines, then jettison away to more vertical destination sites when their needs aren’t satisfied by the horizontal, or general search engines. Danny Sullivan, search engine guru, has this to say about the future of vertical search, "I can't say it enough. Vertical search is going to take over."

The Internet search industry is a-buzz with vertical search.

March 2005, Volume 3 Issue 3
SEARCH ENGINES: MEASURING RESULTS

Phone Books Yield to Internet Search
It’s official: more consumers are going online to search for local shopping information instead of their phone books. The reason? The vast majority are finding better sales and discounts offered online than from offline retail stores and catalogs.

More consumers are closing their phone books in favor of search.

February 2005, Volume 3 Issue 2
SEARCH ENGINES: MEASURING RESULTS

Complimentary, Not Competitive
With research tools such as bidding reports, keyword suggestions and real-time statistical reports, search engine marketing (SEM) enables marketers to drive more cost-effective, targeted traffic to their sites than ever before. Yet too many companies are losing out on higher SEM returns because once the user clicks on a paid link, a disconnect takes place.

Web search directs traffic to
destination sites.

January 2005, Volume 3 Issue 1
SEARCH ENGINES: MEASURING RESULTS

Your Audience Knows (Your Keywords) Best
With research tools such as bidding reports, keyword suggestions and real-time statistical reports, search engine marketing (SEM) enables marketers to drive more cost-effective, targeted traffic to their sites than ever before. Yet too many companies are losing out on higher SEM returns because once the user clicks on a paid link, a disconnect takes place.

What keywords are your audience using?

December 2004, Volume 2 Issue 12
SEARCH ENGINES: MEASURING RESULTS

Where are we now?
Before each new year, we like to step back to assess industry progress and anticipate future potential. Has the industry made strides in serving the online user? Is search becoming more relevant, easier to use and ubiquitous? What are the growth trends and predictions? We’ll share some insights on the year’s accomplishments and projections for what’s ahead.