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Below you will find the Vortaloptics Newsletter archives for the year
2003. If you haven't already, you can sign-up to
have new Vortaloptics's Newsletter delivered to your email
address once a month.
December 2003, Volume 2 Issue 1
Has the influx of personalization technology got you
dreaming about elated visitors, who can't buy enough to show
their appreciation? Wake up and start a new dream for the new
year. Experts say personalization technology costs retailers
big dollars to implement and its ROI is questionable. There's
an alternative: we're talking simple, cost-effective and very
bottom line friendly. Sorry - bells and whistles not included
in this very actionable plan but ROI is.
Read
the article.
November 2003, Volume 1 Issue 12
Search is helping corporate giants such as Dell and
IBM make their sites stickier for their users and more profitable
for their enterprises. There are several components that are
imperative to reach the same kind of success these companies
are experiencing. Read
the article.
October 2003, Volume 1 Issue 11
Expert researchers, such as Jupiter Research, are trying to turn marketers’ attention
back to the basics of retaining loyal customers: good site search and navigation. Read
the article.
September 2003, Volume 1 Issue 10
How can the non-tech business
open communication with their growing wired market and prove
significant ROI without dumping ad dollars into what to them
is a previously untested medium? Read
the article.
August 2003, Volume 1 Issue 9
"Search is definitely driving a near-term
online advertising recovery," said David Card, Jupiter Research's
vice president and research director. "Search's
impact is monstrous." Read
the article.
August 2003, Volume 1 Issue 9
The summer’s e-news has been flush with articles, statistics and notable
quotes about search. This article highlights some of the most notable quotes
and figures from recent search news. Read
the article.
July
2003, Volume 2 Issue 8
More is not always better, especially when it comes to search results. The search
landscape is striving to shed its bloat and is itself searching for a better
way to retrieve best matches to user inquiries. Read
the article.
June 2003, Volume 2 Issue 7
What if you had a vast resource
of data at your fingertips 24/7 yet you had to communicate your
hopes, needs and desires in just two to three words.
Read
the article.
June 2003, Volume 2 Issue 7
Search is a cash crop. Piper Jaffray predicts search to generate $2.1 billion
this year alone. New hybrids on existing varieties are yielding rewards.
Read
the article.
May 2003, Volume 2 Issue 6
Search obsession grows daily, with 85% of Internet users regularly access search
engines for information on specific topics. Read
the article.
May 2003, Volume 2 Issue 6
With all the talk about search engines and relevancy, there's little information
on how search engines obtain and rank all their data. Read
the article.
April 2003, Volume 2 Issue 5
Thanks to giants like AOL and Google, the world is being programmed to type in
specific keywords to locate specific information. And it's working.
Read
the article.
April 2003, Volume 2 Issue 5
The Internet continues to grow at a rate of 7 million pages per day, and is currently
home to 2.1 billion documents, according to Cyveillance.
Read
the article.
March 2003, Volume 2 Issue 4
The case for Internet ad spending is mounting. Proponents state that online advertising
works and that target audiences are online. Read
the article.
March 2003, Volume 2 Issue 4
Spring’s here. Change is in the air. This time of rejuvenation presents
a departure from our winter ways, personally and professionally.
Read
the article.
February 2003, Volume 2 Issue 3
The case for Internet ad spending is mounting. Proponents state that online advertising
works and that target audiences are online. Read
the article.
February 2003, Volume 2 Issue 3
Want to propel your company beyond the competition? 2003 is the year to think
out of the box - the software box. Read
the article.
January 2003, Volume 2 Issue 2
So much information, so little time. Your
visitors arrive busy and exhausted. The average American sees
as many as 3,000 advertising messages each day. Read
the article.
January 2003, Volume 2 Issue 2
Discounts and incentives motivate users to take action. But promotional costs
can put the squeeze on corporate profit margins. Read
the article.
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