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Below you will find the Vortaloptics Newsletter archives for the year
2004. If you haven't already, you can sign-up to
have new Vortaloptics's Newsletter delivered to your email
address once a month.
December
2004, Volume 3 Issue 1
Before each new year, we like to step back to assess
industry progress and anticipate future potential. Has the industry
made strides in serving the online user? Is search becoming more
relevant, easier to use and ubiquitous? What are the growth trends
and predictions? We’ll share some insights on the year’s
accomplishments and projections for what’s ahead. Read
the article.
Novemeber 2004, Volume 2 Issue 12
Behavioral targeting and search seem to share common
roots. Both help marketers learn from user patterns and deliver
more relevant messages. Search’s success makes behavioral
targeting seem a natural foray into more intimate knowledge of
the consumer buying cycle. Will it be the next “search?” What
can you learn from the excitement over both technologies?
Read
the article.
October 2004, Volume 2 Issue 11
Drugstore.com was recently awarded the designation of “best
site search” among 42 leading retail Web sites by Jupiter
Research in their recent study, “Retail Site Search: Site
Ranking and Best Practices.” What makes Drugstore.com and
other top online retail sites best-in-class? Employ these
seven best practices to make search more efficient for your
customers – and
yield cream of the crop results for your business. Read
the article.
September 2004, Volume 2 Issue 10
As you add a search engine to your site, you'll need
to plan for its success by placing it in the right location,
providing clear instructions for its use, and preparing your
content for a productive search. Read
the article.
August 2004, Volume 2 Issue 9
As the second most populuar online activity, search
is our universal method for gathering information and forming
opinions. Therefore, what your business presents to the world
through search results deserves a thorough strategy. With the
newest methods, you can leverage your company's bank of knowledge
via search results and vastly improve your site's value for its
visitors. Read
the article.
July 2004, Volume 2 Issue 8
Simply adding search capability to your site is no
guarantee of success. A common mistake is to rely on general
search engines which combine Web and site search to enhance the
user experience and generate revenue. Yet, general search technology
simply doesn’t have the ability to filter results sufficiently
to meet the high demand for relevancy on special interest Web
sites. Avoid the pitfalls of general search by using these four
criteria for brand-building search.
Read
the article.
June 2004, Volume 2 Issue 7
Business executives need the right intelligence to make
good decisions. The Internet is imperative to finding the answers
they need. But a new survey verifies that 71% are frustrated
by the results. Poor search cost businesses $31 billion in 2003.
No longer is irrelevant search just a consumer frustration, it’s
a business concern as well – and a very expensive one
at that. Is there a solution? Read
the article.
May 2004, Volume 2 Issue 6
Each month, approximately 200 million Internet users
are conducting searches with local keyword modifiers. Even if
your business does not sell products or services online, local
search advertising can positively impact your sales and brand
awareness. Read
the article.
April 2004, Volume 2 Issue 5
Think allowing contextual ads on your site will help
you win revenues? You might want to think again. A first-hand
look at how a major retailer’s well-meaning sponsored link
service was working against them and working for a competitor. Read
the article.
March 2004, Volume 2 Issue 4
How can the non-tech business open communication with their growing wired market
and prove significant ROI without dumping ad dollars into what to them is a previously
untested medium? Read
the article.
February 2004, Volume 2 Issue 3
Just last week, Vortaloptics filed its second patent with various patent offices
worldwide. This newest round of technology further establishes Vortaloptics as
a leader in the site search industry and offers sites something no other company
can: a controllable paid search feature. Read
the article.
January 2004, Volume 2 Issue 2
This time of year, many folks are predicting what
the year ahead will bring. Instead, we’re recapping some
of last year’s search highlights. 2003’s developments
are already paving the way for this year's sure wins. Utilize
the best new technology and services to make 2004 a historically
profitable year of your own. Read
the article.
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