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Below you will find the Vortaloptics Newsletter archives for the year
2005. If you haven't already, you can sign-up to
have new Vortaloptics's Newsletter delivered to your email
address once a month.
2005's
Best Search Advice
December
2005, Volume 4 Issue 1
We've compiled some of the most relevant articles of
2005 so that you can gear up for better search practices in 2006.
Better site search is one of the best decisions you can make
for improving client relationships and profitability.
Article One: Your
Audience Knows (Your Keywords) Best
Article Two: The
Verticalization of Search
Article Three: The
Right Market for Your Own Paid Placement Search Engine
Article Four: Beyond
the Introduction: Community Sites Build Relationships
Article Five: Search's
Major Impact on Offline Conversions
Novemeber
2005, Volume 3 Issue 12
While the most obvious means of measuring search
return on investment (ROI) is by clickthroughs and purchases,
new research shows that it’s only a sliver of the overall
picture. If you’re focusing only conversions taking place
on your Web site, you may be missing out on the vast majority
of behavioral data and revenue benefits resulting from search
marketing. This
research should help brick-and-mortar companies and e-tailers
prepare better messaging to capture attention for the long-haul – all
the way to that in-store or on-site sale. Read
the article.
October 2005, Volume 3 Issue 11
Knowing what compels different audience segments to search
and what they're looking for can help you craft a more enticing
message at the right moment in time. In this article, you'll
learn more about recent search behavior research and how to
break out of the ordinary to capture
hungry information seekers' attention and win their loyalty. Read
the article.
September 2005, Volume 3 Issue 10
As the direct rays of summer sun fade into autumn’s
soft light, it’s time to report on search and online advertising’s
glowing progress. The first half of 2005 set a record for online
ad spending, totaling $5.8 billion, up 26% from last year. Paid
search accounted for 40% of that total. While statistics can
seem distant and generalized, they should stimulate you take
some time to think about how you'll spend your marketing budget
in 2006. Consider
some of the success stories, then decide just how big a part
paid search and site search will play into your plans. Read
the article.
August 2005, Volume 3 Issue 9
Searching for local products and services is getting
easier and more relevant. The major search engine local portals
are getting a lot of attention, but it's interesting to note
that Internet users spend just 6 seconds on average at Google,
but almost 11 hours online per week (and growing). While it’s
important that your website be found at Google and other major
search engines (either in paid or natural listings), it's imperative
that your business have exposure at the specialty sites where
your target consumer is spending
most of their time. Read
the article.
July 2005, Volume 3 Issue 8
When users of a particular brand talk, other users listen.
By sharing experiences through blogs, reviews and other user-generated
content, the Internet community is making its voice heard. Is
your business listening? Do you know where to look to uncover
their individual voices? Find
out one very straightforward way to improve your business
to customer communication and in turn, build
your brand.
Read
the article.
June 2005, Volume 3 Issue 7
You know what search can your brand and your visitors,
you're confident in the longevity of search advertising and are
increasingly aware of the shift from general to specific sites.
Pull it together and you see that the market is ripe for positioning
your site as a vertical search and advertising destination. This
article answers the question-of-the-hour, "How
can our company implement a search engine that offers a blend
of natural and paid listings that we control?" Read
the article.
May 2005, Volume 2 Issue 6
Search is now regarded as essential. No longer just
the Internet darling, search has reached a maturity that resonates
warmly with users and businesses alike. With experts opinions
touting it as the most effective marketing method for all businesses,
users adopting it in their purchase cycles, Fortune 500s including
it in their marketing budgets, and our neighbors finally understanding
what we do for a living, it's clear that search is now a household
name.
Read
the article.
April 2005, Volume 3 Issue 5
Now the “hottest topic in the search business,” and
one that has even Silicon Valley buzzing again, vertical search
is finally receiving the attention it deserves. HitWise recently
released its findings that searchers are beginning their online
journeys at major search engines, then jettison away to more
vertical destination sites when their needs aren’t satisfied
by the horizontal, or general search engines. Danny Sullivan,
search engine guru, has this to say about the future of vertical
search, "I can't say it enough. Vertical search is going
to take over." Read
the article.
March 2005, Volume 3 Issue 4
It’s official: more consumers are going online
to search for local shopping information instead of their phone
books. The reason? The vast majority are finding better sales
and discounts offered online than from offline retail stores
and catalogs. Read
the article.
February 2005, Volume 3 Issue 3
With research tools such as bidding reports, keyword suggestions
and real-time statistical reports, search engine marketing (SEM)
enables marketers to drive more cost-effective, targeted traffic
to their sites than ever before. Yet too many companies are losing
out on higher SEM returns because once the user clicks on a paid
link, a disconnect takes place. Read
the article.
February 2005, Volume 3 Issue 2
With research tools such as bidding reports, keyword
suggestions and real-time statistical reports, search engine
marketing (SEM) enables marketers to drive more cost-effective,
targeted traffic to their sites than ever before. Yet too many
companies are losing out on higher SEM returns because once the
user clicks on a paid link, a disconnect takes place. Read
the article.
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