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Below you will find the Vortaloptics Newsletter archives for
the year 2006. If you haven't already, you can sign-up
to have new Vortaloptics's Newsletter delivered to your email address
once a month.
December 2006, Volume 5 Issue 1
In 2006, online advertising became mainstream for every sized
company and industry. The question is no longer, “should we
delve into search marketing?” The proposition is now, “How
much of our budgets should we spend? And what should we spend on?"
With diverse choices such as SEO, paid search, email, viral marketing,
video ads, social media, consumer-generated content and blogs, what
strategy should you take for increasing revenue from online advertising
in the year ahead? Should you delve into the newer formats or stick
with what you know? Our advice is to refine and explore. Read
the article
November 2006, Volume 5 Issue 1
Social networking is the Internet's new meeting place. Today's
version allows for generous freedom of personal expression (and privacy),
but with video social networking coming down the line, the opportunities
for more transparent networking and targeted advertising will increase
dramatically. Companies will save money by direct marketing instead
of using broad marketing to reach their ideal audience. As more companies
start to realize the potential of this type of advertising the customer
base for the local search will increase. Learn more about companies
can benefit from social trends. Read
the article
October 2006, Volume 4 Issue 12
With research tools such as bidding reports, keyword suggestions
and real-time statistical reports, search engine marketing (SEM) enables
marketers to drive more cost-effective, targeted traffic to their
sites than ever before. Yet too many companies are losing out on higher
SEM returns because once the user clicks on a paid link, a disconnect
takes place. Read
the article
September 2006, Volume 4 Issue 10
Behavioral targeting and search seem to share common roots.
Both help marketers learn from user patterns and deliver more relevant
messages. Search’s success makes behavioral targeting seem a
natural foray into more intimate knowledge of the consumer buying
cycle. Will it be the next “search?” What can you learn
from the buzz over both technologies? Read
the article
August 2006, Volume 4 Issue 9
The major search engines realize how massive the local search
business is quickly becoming and are hoping to capture the attention
of web users and advertisers with their latest local search tools.
Using a centrally-controlled corporate model and information back-filled
from existing online directories, these mammoth companies are counting
on their size to carry the day. Read
the article
July 2006, Volume 4 Issue 8
In Part 3 of this series, we’ll address how
a custom-built local or vertical search engine and directory
can produce significant side benefits such as brand exposure,
search engine optimization improvements, search marketing savings
and advertising revenue. Read
the article
June 2006, Volume 4 Issue 7
Defining Mark-Taylor’s search strategy was priority
number one. Resident amenities are very important to their
customer-centric firm, which strongly believes in an open dialogue
between resident and company. Mark-Taylor has invested heavily
in their online presence and electronic communications to foster
an ongoing conversations on the customer’s terms. The
goal to make resident’s lives easier was the driving
force behind how their local search amenity was developed. Read
the article
May 2006, Volume 4 Issue 6
What does one of Arizona’s largest apartment
development companies do when it needs to provide a bigger,
better amenity for its 12,000+ Internet-savvy residents? Read
the article
April 2006, Volume 4 Issue 5
Think you’re getting the most out of search
marketing by staying loyal to the likes of Yahoo! and Google?
A new study by JupiterResearch reveals that 40% of search marketers
are missing out on acquisition customer opportunities with
vertical sites by only buying placement in the major engines. Read
the article
March 2006, Volume 4 Issue 4
It’s no secret that our society has become advertising
saturated. With new methods like big brands placing products
in TV shows, it just seems we can’t escape from an overt
buy-my-brand environment.
What about your company’s advertising philosophy: do you push your
snazzy ad campaigns out to the masses and hope they notice?
With recent reports that TV commercials are becoming less effective
and traditional media is seeing major drop in ad dollars, is
advertising doomed to poor response rates from a burned out,
cynical audience? Interestingly, no – not
if you know how to engage
your audience on their terms. Get the latest on the new advertising
paradigm that puts the consumer in control. Read
the article.
February 2006, Volume 4 Issue 3
Online advertising is no longer the experimental outlet
it once was: in fact, 80% of businesses market online. By 2006,
90% of businesses are expected to apportion part of their ad
budgets to online media. This year, online ad spends are anticipated
to increase 19 percent – six to eight times what TV, radio
and print are expected to increase.The key targeting mechanism
is still of course, search. Despite its rapid growth, there remains
an education curve for marketing online. Review
some key strategies so that you can anchor your business
in the growth. Read
the article.
January 2006, Volume 4 Issue 2
The average consumer is busier, smarter and more connected
than ever. We crave information and entertainment, delivered quickly,
relevantly and immediately. We can simultaneously be watching TV,
listening to music and browsing the Internet: reading blogs, contributing
content to blogs or consumer review sites, comparison shopping for
our next household purchase, checking email and researching competitors
for work.
Read the article
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