| Below you will find the Vortaloptics Newsletter archives for
the year 2007. If you haven't already, you can sign-up
to have new Vortaloptics's Newsletter delivered to your email address
once a month.
July 2007, Volume 5 Issue 8
It’s no surprise that a majority of school districts are facing budget cuts and diminished funding by state and federal government. Instead of decreasing the opportunities they can offer students, some schools are innovating their way to larger budgets.
The trend toward corporate sponsorships in schools is growing. Yet, critics bemoan the potential for more branding to creep into young people’s learning environment.
Realizing the need for additional funding sources for education, but seeking a less intrusive method to offer sponsorships, a new vertical search solution company is focusing on the institution’s needs, while addressing student learning opportunities and parental involvement strategies.
Read
on.
June 2007, Volume 5 Issue 7
When your core business is all-consuming, branching
out to new technologies and opportunities can be daunting.
But in highly competitive industries, it’s the seemingly
off-topic offerings that can make all the difference between
a long-term customer and another lost prospect.
Property
Centric,
a Vortaloptics sales channel, has an innovative way to help
property management companies better market their
apartment and condo communities. Interestingly, the key is
local search. Read
on..
May 2007, Volume 5 Issue 6
If you have a website that you actively market to your
prospects and customers, then "search" should take on a less
popular but no less important meaning: site search. Site search
is actually a major key to success in converting visitors to
customers. It's easy to overlook the maintenance of site search,
but considering that the first item new site visitors look for
is an on-site search engine, now is the time to make site search
a priority. Read
on...
April 2007, Volume 5 Issue 5
Think you’re getting the most out of search marketing by staying loyal to the likes of Yahoo! and Google? A new study by JupiterResearch reveals that 40% of search marketers are missing out on acquisition customer opportunities with vertical sites by only buying placement in the major engines. While it may seem that you’ve just begun to unearth some keys to successful search marketing campaigns with the major search engines, it just might be time to consider what lies beyond. Read on...
March 2007, Volume 5 Issue 4
We know that search is the #1 tool that consumers use when researching products and services but it’s interesting to see that other media continues to facilitate the motivation to search.
In a survey conducted by BIGresearch for the Retail Advertising
and Marketing Association, it was found that consumers are
often motivated to search after interacting with other media
outlets. While we’ve been reading about this paradigm shift
for a few years now, the connection is still far from seamless
in the minds of many marketers.
Difficult as it may be, knowing that the majority of your customers are going to look in search engines for you or visit your site directly when you’ve caught their attention, then you must gear everything you do toward that behavior.
Read the article for simple but profound strategies to help you cross the chasm.
February 2007, Volume 5 Issue 3
Talk about buzz. The Internet has seen an explosion in the
use of social media
sites and technologies in the last year. While Internet users have
most readily
adopted social media such as blogs, video, wikis, social networking
and
podcasts, businesses - especially private companies - are catching
on quickly.
"New media options such as online search, blogging, email, texting,
video,
streaming and social networks such as MySpace and YouTube have expanded
the Word of Mouth universe and made traditional advertising less relevant
for
many," said Joe Pilotta, VP, Research of BIGresearch.
But how do you get the online community intrigued enough that they'll
share links, bookmark your site and promote your business to their
friends and family? You'll need to dig deep and ask what it is that
makes your company buzzworthy.
Read the article
January 2007, Volume 5 Issue 2
Building on your strategy to "refine
and explore" in 2007, we begin discussing plans for making
search work for your company, industry and audience. Advertising online
is a truly fantastic vehicle for engaging your customers but web search
engine advertising is not the final say in search. There are increasingly
effective and profitable opportunities for site search, particularly
when used as a bridge between offline and online, advertising and
information.
We’ll start with the magazine industry. Why would the glossies
need search when the information is already in the customer’s
hands? There are many reasons, but let’s start with three...
Read
the article
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