Custom Search > Shaped Search Results

Most Internet users are searchers, not browsers. This means that when they hit your site, the first thing they're going to look for the search box. The next action they might take is to actually perform a search - to see if your site can fulfill their need. Studies show that if users discover that after a couple searches, they get mostly irrelevant or no results at all, they will likely leave and lose faith in your brand.

This malady is called "search frustration." Users experience this when they are confronted by irrelevant information. For the online business, it can mean lost users and lost profits.

Vortaloptics solutions are customizable. If you find that your site search results are not optimally positioned, you can alter the ranking and appearance of the results instantly via ShapedSearch™, the web-based customization interface.

Shaped search results provide an immense advantage over automated search programs because search hits are finely tuned to support your brand image, satisfy consumer search demands, and to improve revenue.

The solution to search frustration and poor online profits is a shapeable search engine. Your search feature is an integral part of your site's success!