Vortaloptics Team

The Vortaloptics management team is comprised of a group of highly motivated, experienced and qualified individuals. The team has a well balanced set of skills and experience including: web development, tech, finance, sales, marketing, project management as well as experience in business start-up (finance, marketing, operations and legal aspects) and corporate management. Core team members include:

David Gosse | Founder and CEO of Vortaloptics, Inc.
David Gosse is a visionary with the discipline and leadership to assemble, inspire and lead teams to success. He is the chief innovator and business architect, overseeing development for Vortaloptics™: he invented, authored and oversaw the development of the two patented algorithms that power the customizable search engine technology unique to the company. David has raised millions of dollars in start-up capital and has a multi-faceted skill set including being a search engine expert,  providing ground-up strategy for early-stage, product development and IT infrastructure. David has directed on the boards of numerous companies. He is a tireless and dedicated entrepreneur, who has co-founded and built several other companies including WeAreNetwork™, Property Centric™, Namechk™. He has been developing Net-native software applications since 1997.
Jason Lovelady | COO and CFO 
Jason has a proven track record in financial management and business strategy with a wide range of industry experience working in mid-management and executive level positions for companies in the retail, manufacturing, service, and nonprofit sectors. Over the past 19 years, he has  professional experience in financial and accounting management, strategic planning, systems design and development, and project management. Jason has also directed both information systems and human resource departments at different points in his career. In addition, Jason has worked closely with various sales and marketing teams, retail store and manufacturing floor operations, including being a member of Bass Pro Shop's Retail Expansion and Menasha Packaging's Lean Enterprise task forces teams. Also I was a member of Calsonic Kansei's global SAP project team as the project manager for the financial and controlling software modules for North America.
Jennifer Gosse | CMO
Jennifer is passionate about the digital landscape and business models that elevate great tools and ideas into revolutionary applications. Vortaloptics’ vertical search software, of which Jennifer is a co-inventor on one of the patents, is one such business model that positively transforms site search for clients. Jennifer has developed several business plans and helped raise millions in funding for the company and its sales channels. Having been in digital marketing since 1996, she is an expert in search software, local search, search engine optimization and online marketing. Prior to joining Vortaloptics™, she held management positions in marketing and customer relationship management at consumer advocacy and internet organizations where she grew user bases from the ground up with national TV and web marketing campaigns.
Andy Edinborough | Chief Software Architect
Andy is the chief software architect for Vortaloptics. He brings a fresh approach to simplifying and solving problems. While specializing in Microsoft technologies, such as Visual Studio, C#, ASP.NET MVC, and SQL Server, he also works with HTML, CSS and JavaScript. Andy has developed solutions in a wide variety of industries from engineering and manufacturing to financing.  In addition to programming, he has knowledge and experience in hardware and software IT solutions – building servers and deploying them for virtualization, or hosting email, databases, or websites.  Additionally, he enjoys participating in open source projects and collaborating with other industry leaders to build better technologies for the future.
Anita Rothgiesser | Customer Project Manager
Anita originally worked in the textile industry for over 15 years in South Africa and Canada.  Her experience is extensive, ranging from technical production to technical customer support to sales and eventually the retail industry.  Over the years she gained considerable experience dealing with customers and suppliers on a worldwide basis and travelled extensively in Europe, North America and the Far East to further her knowledge and experience. For the last 14 years, Anita has been working in the business and financial industries. She has completed tax, computer and securities courses and has knowledge of some accounting software.  Anita has been able to utilize her skills to manage a variety of projects for Vortaloptics and its sales channels from investment to shareholder communication.  She is also Vice President of WeAreNetwork and is responsible for sales and marketing of their sites.

Cristine Goethals | Business Manager
As a previous business owner and manager in a successful escrow and title business for over 12 years, Cristine is a results-driven business manager. She has a wide range of experience in a range of departments including accounting, customer relations, human resources, sales and corporate record keeping. Cristine is a focused manager who enjoys the challenge of being able to methodically analyze a wide range of business issues and find the best solutions by connecting with her peers and customers, using critical thinking to solve problems and committing to project completion.

Brian Parks | Client Integrations & SEO Technician
Brian is a search engine expert, developer, web designer and entrepreneur. He has been in the website design and search engine industries since 1998.  Having published several articles in his field over the years, Brian is recognized as an expert in search engine optimization (SEO), online marketing and website construction. Brian worked at Vortaloptics for seven years before taking the helm of a successful digital services company in 2010, now known as Local Website Design. The move was a strategic collaboration with Vortaloptics in order to provide extended services offering to Vortaloptics clients. With a team of programmers, designers and SEO/SEM professionals, LWD fulfills many of Vortaloptics’ client integrations and provides design services, niche web application development and SEO consulting to Vortaloptics and its clients.