Vertical Search

Vertical search engine sites are simply topic-specific sites. They are the destination sites where people spend most of the time online: finding information, buying products, connecting with others and interacting with brands. Web search directs traffic to vertical sites, where vertical search engines complete the search journey for the user.

Search engine marketing (SEM) enables marketers to drive more cost-effective, targeted traffic to their sites than ever before. Yet many companies are losing out on higher SEM returns because once the user clicks on a paid link, a disconnect takes place.

Are you aware of what keywords your visitors are using to search for your products and services? When searches turn into “no results found” or yield unrelated results, site visitors often lose patience and abandon their searching. Missed equate into lost revenue and diminished brand equity. With a vertical search engine, you can customize the experience for users and make money from your search engine with search advertising.

We help you connect the dots between search intent and customer engagement.

• Understanding your core objectives for search
• Defining what your customers are searching for
• Measuring what products, services and keywords they favor
• Comparing your marketing messages with customer search terms
• Matching search intent to product and service pages
• Eliminating unproductive no results pages
• Enhancing search listings with additional internal and external data sets

Want to interact with the software? Schedule a web demo with one of our search specialists.